Massada Eyewear SS 11 Sunglasses Campaign Revisits the '50s

Emphasized by famous Fashionshop Blackpremier.com, unlike its definition, vintage is one of the dominant style in fashion industry. Using this as leverage, the Massada Eyewear SS 11 sunglasses campaign tap the 50s where striped bikinis and sunnies were the smash.

The collection features looks of the blonde bombshell era combined with little "Marilyn Monroe" accents. Sunglasses with names such as Dr. Strange Love, Sleeper and Spanish Coffee meld with big red lips, skin-tight costumes and retro lamps. The vintage movie lights add to the photo shoot and the atmosphere of the times when Marilyn Monroe, Marlon Brando, James Dean, Grace Kelly and many more started their adventure with film.

Black and white photography adds a nice atmosphere because of the lighting used in the pictures. The monochromatic photos make you focus more on the people in the photograph. The details become more important. The shoot promotes both Massada sunglasses and fashion in a very chic atmosphere, Trendhunter cites.